Tuesday, October 2, 2007

It's Up To You!

The LA Times reports (via Today's Papers) that Radiohead is letting fans choose how much to pay for an electronic version - downloaded off their website - of their new album, In Rainbows. No joke! If you go to the Radiohead website and pre-order the download of their album, you are allowed to enter the price you want to pay. You can choose to pay nothing. If you click the ? icon for help, you get a very simple and direct message: IT'S UP TO YOU.

To compare, the discbox (which contains CD, vinyl, and download versions of the album, plus eight bonus songs and a hardcover book with lyrics) will cost you 40 pounds, or about $82.

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