Operation Soda Mountain

While reading Today's Papers, I picked up that on Tuesday the military launched an offensive in Diyala, Iraq. The name of the operation: Phantom Phoenix. This got me thinking. Whose job is it to figure out what to call a particular military operation? There is no small number of these! And they have names like Ivy Serpant, White House, Tiger Clean Sweep, and the totally mean-sounding Devil Siphon. Arrowhead Blizzard! Panther Squeeze! Bulldog Mammoth! And of course, because we need a double entendre in at least every other post, let's not leave out Operation Desert Thrust. Uh! Seriously, some officer somewhere really, really enjoys his work.